Anything You Want by Derek Sivers
Your business plan is moot. You don’t know what people really want until you start doing.
Success comes from persistently improving and inventing, not from persistently doing what’s not working.
When you say no to most things, you leave room in your life to throw yourself completely into that rare thing that makes you say, “Hell yeah!”
Steve Blank: “No business plan survives first contact with customers.”
I’m so glad I didn’t have investors. I didn’t have to please anybody but my customers and myself.
Necessity is a great teacher.
As your business grows, don’t let the leeches sucker you into all that stuff they pretend you need.
When you build your business on serving thousands of customers, not dozens, you don’t have to worry about any one customer leaving or making special demands. If most of your customers love what you do, but one doesn’t, you can just say good-bye and wish him the best, with no hard feelings.
A business is started to solve a problem. But if the problem were truly solved, that business would no longer be needed! So, the business accidentally or unconsciously keeps the problem around so that they can keep solving it for a fee.
If you set up your business like you don’t need the money, people are happier to pay you.
We want to give to those who give.
Set up your business like you don’t need the money, and it’ll likely come your way.
“That poor business owner needs a hug. Every time someone upsets him, he punishes all his future customers forever.”
When one customer wrongs you, remember the hundred thousand who did not.
Don’t try to impress an invisible jury of MBA professors. It’s OK to be casual.
Never be the typical tragic small business that gets frazzled and freaked out when business is doing well. It sends a repulsive “I can’t handle this!” Message to everyone. Instead, if your internal processes are always designed to handle twice your existing load, it sends an attractive “come on in, we’ve got plenty of room” message.
Never forget that you can make your role anything you want it to be. Anything you hate to do, someone else loves. So, find that person and let her do it.
A business is a reflection of the creator.
Pay close attention to when you’re being the real you and when you’re trying to impress an invisible jury.